Who doesn’t love to check out online shops? A fashion-savvy millennial does not leave a stone unturned when browsing the web for the latest trends. With numerous e-commerce platforms making our lives easier, it’s quite hard to muster the will to visit stores in the flesh. But then again, there’s a good number of shoppers who prefer to fit clothes and see the actual products first before making a purchase. Good thing ZALORA Philippines came up with the solution for this dilemma!
Last Tuesday (September 21, 2017), ZALORA opened its pop-up store at B3 Bonifacio High Street in BGC, Taguig (in front of Starbucks) – the first of its caravan concept stores which will be appearing in different Ayala Malls in the Philippines. The pop-up store in BGC currently showcases fabulous items from Topshop and Topman. It might seem like a normal store, but don’t let its size and exterior fool you! This small space houses uses advanced technology to omni-channel retail to the next level.
Other than the chic interiors, here are some of the features that make it stand out:
Order items from the pop-up store and have it delivered straight to your doorstep. Say adieu to heavy shopping bags! You can also pick up your orders, return, and exchange items here.
Use of QR codes
If you like something from the shop, scan it first. This will show you more details about the item and other similar outfits you might be interested to try.
Picture-perfect motion gallery
Did you see our photos on Instagram? Those were taken at the area which features augmented reality through the use of Huawei P10 mobile phones. These gadgets are made available for an on-going promo which you can check out when you visit their store.
Fit while browsing for more
The pop-up store’s fitting room is so Instagrammable! It also has a huge screen for you to check other choices online before leaving. If the item is available, you can fit it before purchasing just to be 100% sure about the size.
Instant fashion consultants
Get pro tips on how to style your next OOTD by asking ZALORA’s Fashion Consultants in the area. They can also guide you in making a purchase since this one-stop-shop experience can be quite confusing at first.
Being a leading online fashion destination, ZALORA makes sure to keep up with the habits of their digital-savvy customers which are fast evolving.
According to Paulo Campos, Founder and CEO of ZALORA Philippines, the pop-up store allows them to expand the touch points with customers and help lessen their doubts about shopping online for a “more convenient, personalized shopping experience”.
ZALORA’s boutique will be around until December. Make sure to drop by for a one-of-a-kind shopping spree! Don’t forget to check your app for discount codes and join their ongoing promos in partnership with Topshop and Huawei.
For more details, visit ZALORA’s Facebook page or go to zalora.com.ph.