Golden Ratio eyebrow shaping? Correct arches? Eyebrow filling techniques? These terms may sound so complicated for someone who isn’t familiar with the right and wrong ways to shape, groom, and fill in eyebrows without needing the guiding hand of a beauty guru. If you have brow problems just like me, this new augmented reality app by eyebrow authority Anastasia Beverly Hills will definitely be a big help that you can access any time you want via mobile.
Meet Anastasia Beverly Hills: The Brow App, a new app available on iOS and Android starting this March. It combines Anastasia Soare’s Golden Ratio eyebrow shaping method with custom 3D tech and a patented algorithm to provide a filter-like image of ourselves with the best brow shape and color based on our facial structure and hair. The app works by analyzing our facial structure and providing recommendations based on our brow look preferences and experience with eyebrows.
“This app will help you create timeless brows that will outlast any trend and give you the confidence to do them on your own,” says Anastasia Soare, Anastasia Beverly Hills CEO and Founder. “Developing The Brow App over the past year has been a labor of love. We’re so excited to finally bring this new technology to our community, and perfect people’s brows all over the world.”
Another thing I like about the Anastasia Beverly Hills app is how beginner-friendly it is. It gives newbies like me a chance to understand and perfect our brow shaping skills on our own. It shows an outline of our chosen style, which can be used as a guide for drawing and/or plucking our brows. This is super helpful at the moment since it’s not yet advisable to go out for an eyebrow threading session during a city lockdown.
There are different features that I’m in love iwth:
- It has a “Look Library” which allows us to try on different styles and shapes of eyebrows via a mobile filter. This way, we won’t need to commit to anything but see the looks using our own image.
- It has a “Brow Mirror” which gives us to perfect our eyebrows on our own by showing an outline of our chosen style. It includes a step-by-step guide — from filling and detailing all the way to finishing and highlighting our desired brow shape and style.
- It has a “Mastery” tab which includes more in-depth makeup tutorials, run-throughs of specific ABH products, and enable users to book a virtual consultation with the brand’s pro artists!
On top of all these, we can also instantly get recommendations on what Anastasia Beverly Hills products (such as Brow Powder Duo and Brow Definer) would work best with our desired look. Instant Add-to-Cart experience!
FUN FACT FROM ABH: It’s been well-documented over the millennia by groundbreaking thinkers—including Pythagoras, Leonardo Da Vinci, and Albert Einstein—that the human eye is encoded to recognize nature’s universal design fractal: The Golden Ratio. This mathematical ratio of 1.618 to 1—in which the whole is greater than the sum of its parts—offers the key to finding balance, symmetry, and beauty. Inspired by this age-old ratio, Anastasia Soare created a unique and breakthrough method of shaping brows. By following these principles, she could create a set of arches that perfectly framed and suited any face shape.
To download the app, you may also scan this QR code: