Any brand can claim that it is the best in the industry, but each has its own advantages over another. With this, let’s do a quick look at some of the innovations that global smartphone brand Vivo has offered in the recent years. From developing Hi-Fi technology to making 3D ubiquitous, the brand was also able to give its fair share in the cut-throat industry:
1. Pop-out camera
Early in 2018, the brand released a concept smartphone that achieved nearly 98% screen-to-body ratio. This phone, called APEX, features an 8-MP Elevating Front Camera that seamlessly rises in 0.8 seconds when it is required and retracts after use. This technology was made commercially available when NEX was released in June 2018. It has an 8MP Elevating Front Camera that is inside the smartphone’s body when not in use.
2. Hi-Fi music
One of the unique features that the brand came up with: A dedicated Hi-Fi quality audio chip in its X1 smartphone in 2012.
It continued this legacy in their succeeding flagship models like the Vivo X21, which was equipped with AK4376A Hi-Fi audio chipset enhanced with Deep Field technology. This was developed by Vivo to provide panoramic surround, mega bass, clear voice effects, and various environmental audio effects to allow users to customize their audio experience. It provides close-to-reality sound that can instantly upgrade the two-channel music to 360-degree full surround sound or continuously push the natural bass into the ears to bring the clearest and brightest vocals.
3. Over 20-MP front cameras
Vivo also placed their best bets on the selfie game with a 20-megapixel dual front camera in the V5 Plus. It was then followed by the 24-MP front camera in V7 and V7+ and a 24-MP AI-powered selfie camera in the V9.
4. Bezel-less screens
Aside from its selfie-centric developments, Vivo also took its users screen display experience to the next level. At the Mobile World Congress 2018 in Barcelona, Spain last February, the brand revealed a concept phone called the APEX™ FullView™ which features a typical 5.99-inch screen with a screen-to-body ratio that nearly reaches 100%. The V9, meanwhile, boasts of a 90% screen-to-body ratio with its 6.3-inch FullView™ Display.
Vivo X21, on the other hand, has a 6.28-inch 19:9 FHD+ FullView™ Display. It has a super slim notch and a 1.66mm side bezels to achieve a 90.3% screen-to-body ratio to provide a wider viewing experience compared to other similar-sized phones.
Despite these impressive specs, Vivo is not yet done. The new Vivo NE has an Ultra FullView™ Display with a 91.24% screen-to-body ratio, achieved by introducing industry-first features like the Elevating Front Camera and the Screen SoundCasting Technology.
5. In-display fingerprint scanner
Vivo has recently revealed that it has developed its fingerprint scanning method by making the technology available on a screen. It debuted the first ready-to-produce in-display fingerprint scanning solution at the Consumer Electronics Show 2018 in Las Vegas last January. In June, they launched the Vivo X21 with the pioneering In-Display Fingerprint Scanning Technology in the Philippines. It replaces the rear fingerprint sensor with an under-display scanner.
6. Screen SoundCasting
Everything can now be on your screen! The Screen SoundCasting Technology was first introduced in APEX but was launched for commercial release in the Vivo NEX. It replaces the traditional earpiece speaker by turning the screen into a speaker. It achieves this by sending vibrations through the screen with the exciter unit. This allows Vivo to reduce the top bezel and to enhance sound quality with more powerful bass, and softer, smoother treble.
7. TOF 3D Sensing Technology
Vivo revealed its Time of Flight (TOF) 3D Sensing Technology at MWC Shanghai 2018. It promises a paradigm shift in imaging, AR, and human-machine interaction to elevate consumer lifestyles with new levels of immersion and smart capability. This pioneering TOF 3D Sensing Technology detects the time it takes emitted pulse light to return to the sensor to accurately map objects at up to three meters in front of it.
With these developments under its belt, we can say that Vivo has no plans of stopping when it comes to developing more innovative features. Seeing brands like this who are ready to up their game every single year, we just can’t wait but see more phones break more boundaries that can make our lives easier.