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Decoding brands: Is Vivo dropping hints about an all-new screen design?

As more and more brands start updating the look of their flagship phones, global smartphone brand Vivo seemed to also be upping its high-technology innovations that have wowed the world several times over. Starting August 20, cryptic social media posts that boast of “out of this world feat” and “galaxies coalesced” have been popping up on our Newsfeed. Let’s try to decode this, based on Vivo’s habit of being meticulous when it comes to consumer-centric smartphone designs.

Last week, the fastest growing smartphone brand has teased tech savvy followers with a series of mysterious videos posted on its social media pages. The latest was a video of the moon with its shape emphasized by a curved line, a hint of the look of the next flagship smartphone.


“The galaxies coalesced. Prepare for something greater. #GoBeyond,” Vivo wrote in its post dated August 24, 2018.

For its latest smartphone releases, Vivo has pushed the boundaries of the screens based on various studies and insights on what its consumers want.

In 2017, Vivo released the V7+, which has a 5.99-inch AllScreen Display that offers a wider visual experience without compromising a comfortable grip. This gives those on the go a chance to enjoy a bigger screen for gaming, reading, or watching videos.

This has been followed with the release of the V9 in 2018. It was their first flagship smartphone for the year with the notch. The V9 features the new 19:9 FullView™ Display that has a massive 90% screen-to-body ratio that gives users a wider look into the digital world. The Vivo V9 may be as compact as the 5.5-inch phone, but it was able to attain a 6.3-inch screen.

Halfway through the year, Vivo released the Vivo X21, its first X-series smartphone in the Philippines. It still has the iconic 19:9 FullView™ Display, but it has a bigger screen-to-body ratio of 90.3% to provide a more impactful visual experience for gamers and video hoarders.

The brand was able to get closer to its target when the Vivo NEX was released in some markets sometime in June. The NEX introduces the Ultra FullView™ Display experience with a whopping 91.24% screen-to-body ratio. Vivo was able to achieve this by pioneering the 8-megapixel Elevating Front Camera that hides in the body when not in use. It also introduces the Screen SoundCasting Technology that replaces the traditional earpiece speaker entirely and cutting the bezel size.

In addition to these, a phone’s shape was also featured in another post which talked about bringing features that are “out of this world” on our hands. We’re guessing more screen space, less borders!

With its previous releases, Vivo has proven that the window to the digital world has no limits. We’re curious about how “out of this world” their next tech will be like. What barriers will the brand break next? Share your theories about these teasers by commenting below or getting in touch with Manila Millennial on FacebookTwitterand Instagram. For updates about Vivo, visit:

www.vivoglobal.ph

Facebook: Vivo

Instagram: @vivo_philippines

Twitter: @vivo_phil

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