“What should we eat today?”

This question has been one of the toughest questions in millennials’ minds that even a group of friends can’t seem to answer in a snap (or at least in my circles!). Fast food has always been an option, but we all know that their meals are not healthy to consume every day. Have you seen the documentary Supersize Me?

Anyway, we’ve been on the lookout for healthier choices and the time is right for more all-natural antibiotic-free poultry meat to dominate the market. As more Filipinos turn to poultry as an alternative source of protein in their everyday meals, we’ve learned that Bounty Agro Ventures, Inc. (BAVI) has endeavored to make its products safer for the family as it introduces the country’s first-ever, all-natural antibiotic-free chicken. Here’s why we’re considering their brands as an addition to our weekly menu:

Through its pioneering no antibiotics ever (NAE) system, BAVI has eliminated the use of any antibiotics from day one until the chickens are processed, ensuring they are naturally healthy. BAVI is also bringing these safer-to-eat chickens conveniently closer to Filipino households through its roasted chicken brands Chooks-to-Go, Uling Roasters, and Reyal.

“As part of our commitment to nurture the health of the nation, we are continuously finding ways to innovate and offer only the safest chicken choices,” said Ronald Mascariñas, BAVI president and general manager. “The launch of NAE in the country is one of the steps that we are taking towards giving healthy and quality food choices at affordable prices to Filipinos.”

To date, all Chooks-to-Go stores in Ilocos, Isabela, Pangasinan, and Southern Tagalog are serving NAE, as well as all Reyal and Uling Roasters stores in Ilocos and Isabela.

Soon, more households in different parts of the country will taste the goodness of safer-to-eat antibiotic-free roasted chicken as BAVI makes NAE chicken available in its nearly 2,000 stores nationwide.

“We recognize that consumers, especially homemakers, desire for safe food to nourish their families and loved ones. We share this desire with them that is why we continue to innovate our products and strive to offer the best to them,” Mascariñas said.

The company also said that the availability of NAE in its retail stores underscores the fact that safe and healthy food need not be expensive.

Making chicken antibiotic-free, safer to eat

For years, antibiotics have been used to promote growth, and prevent and treat chickens from diseases. However, overuse of antibiotics in livestock and poultry results in the development of antibiotic resistance in disease-causing bacteria that could be transferred to consumers, posing a threat to their health and safety.

That is why global meat producers Perdue Farms and Tyson Foods have pioneered the shift to bringing antibiotic-free chicken to the international market for a healthier alternative. Following this, BAVI has upgraded its processes to become the country’s first and only poultry integrator to utilize an NAE chicken production system.

Wishing to see more meals that use poultry meat like this in the future!