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‘Never Say Die’: Watch how a body swap can turn into a hilarious adventure

Before KPOP domination here in the Philippines, Chinese movies were considered crowd favorites in the foreign film entertainment scene. We can still remember Kung Fu Hustle, Shaolin Soccer, and Jackie Chan movies and how they became a hit, along with other popular romcom, action, and supernatural films that we used to watch when we were little kids!

Planning to make a comeback in the Philippine shores, another Chinese blockbuster hit is about to entertain moviegoers before February ends. You can leave your woes from Kimi no Na wa’s plot twists behind because Never Say Dies trailer looks like a hilarious switch-up even though they both have a similar conflict – getting stuck in someone else’s body.

It tells us the story of a former Ultimate Fighting King (UFK) boxer who can’t seem to get a good fight anymore and a celebrity journalist who is caught up in a bad romance. Destiny allowed them to straighten up their acts through a series of misadventures to fix their intertwined predicament. The plot may sound like a typical movie, but take note that Never Say Die surpassed the US$250 million earned by Jackie Chan’s film Kung Fu Yoga last year, to become the biggest single-territory grosser among all live-action comedies ever released.

It seems that we’re in for a fun-filled show as this recently became a blockbuster top grosser in China and Hong Kong in 2017, with a whopping US$334 million recorded in China’s box office alone. According to reviews, Never Say Die will leave you excited all throughout the film and will have you laughing your heart out as Ai Lun (Edison) and Ma Li (Xiao Xiao) bring a mixture of all the elements you love in a Chinese film.

Directed by Yang Song and Chiyu Zhang, the film is an adaptation from a stage play produced by Happy Mahua Pictures – a popular comedy troupes following the success of Goodbye Mr. Loser which incidentally also starred the two.

This feel-good film will definitely awaken the Chinese movie aficionado in you! Never Say Die will make people laugh in cinemas nationwide February 28, 2018, to be distributed by Creative Products Corporation and released by Star Cinema.

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